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HOW MARKETERS ARE PREPARING FOR A NEW GREECE

on Mon, 01/30/2012 - 10:31

Successful marketers need to get to grips with a new psychological environment and a new approach to communication, says Mania Xenou, managing director of IPREX partner Reliant Communications, a full-service public relations firm in Athens

MINNEAPOLIS – 8 February 2012:  While Greece is constantly in the news for all the wrong reasons, marketers are still competing for customers and finding ways to generate profit. In the catastrophic current circumstances the Greek communication sector is being forced to re-invent itself.

Scary statistics

It’s true that the statistics are scary.